The Music Alliance connects the dots...
One of the most important skills in life is communication. This, among other things, is what making music and team sports have in common. Whether communicating with teammates to achieve the common objective or with band members and / or a crowd: Good communication ensures a better result although it doesn't guarantee a win or a standing ovation. It encourages a better result, a good atmosphere, being able to cope with adversity and it is perhaps the main driver for developing social skills. Something that every young person can take along for the rest of his / her life and reap the benefits of.
In the wake of young developed communication skills through music and sports are all sorts of additional benefits such as learning to relax through exercise, expression, developing a passion and individual talents, positive results through commitment and a sense of group chemistry through joint performance ( or coprocessing of disappointing results, whether as a result of high expectations or not).
The Music Alliance has established a link between music and sports and encourages young people for all of the above reasons, to make healthy, inspiring choices and we believe that music and sports can play an important role in doing just that.
Of course, the industry in which The Music Alliance is active speaks for itself when it comes to the choice for music, but also the choice for sports is welcomed by us. It is for this reason that we, being The Music Alliance, have decided a number of our selected sports clubs to sponsor subtly with shirts and tracksuits. Our target is to inspire young people between 10 and 15 years old; the age in which young people learn to make choices that affect the rest of their lives. We obviously hope that music and sports will contribute to inspiring choices.
